Magento is a new open source e-commerce platform with great promise. So far, open source e-commerce solutions have been few and problematic. It’s driven by PHP/MySQL and it offers something that all e-commerce customers crave: one-page checkout. Worth a shot.
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Mark.Jones says (23 May 2008) :
In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.
We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.
It seems that the individualised data gives a more enlightening perspective.